Thursday, February 7, 2013

Creative Ways To Use The iPad In Your Photography Business

1. In-person Sales. There is nothing like in-person sales. A gallery review with a client is a great opportunity to offer excellent customer service and even an opportunity for some print sales. I simply add a folder of all my clients photos so they show up in the iPad’s photo viewer and run a slideshow that way. I can hand my clients the iPad and they can flip through the photos, pick out their favorites and enjoy reliving their photoshoot or wedding. It’s a nice way for clients to see their photos and hold them in their hands. It’s also a great way for clients to envision what size they may like to hang on their wall.

2. Model Releases. There are a few apps that are great for contracts and model releases on the go. Easy If you’re out and about on the street shooting and captured a really great image and would like to be able to use it in your portfolio or sell it as stock you would want to have the subject’s permission. If you carry your iPad with you that’s easy.
3. Useful tools.
  • White noise app – I love using the WhiteNoise Light app during my newborn sessions.
  • Music – I use Pandora for all non-newborn sessions.
  • Weather – You can check the weather and sunrise/sunset easily using The Weather Channel for iPad app.
  • Appointments – Use the integrated calendar to say on top of all your bookings.
  • Learning – You can subscribe to photography magazines, purchase photography books digitally, or just follow your favorite blogs.
4. Square-up! The iPad allows you to take payments using tools like Square. It is free to get an account and a credit card reader from Square. They do charge a small fee to use the service, but in my mind, the convenience is with the price!


5. You can use it to share your portfolio on the go!



6. Some wedding photographers also use their iPads to produce same-day wedding slideshows. 
7. For productivity, Dropbox is a great way to keep documents synced between your different devices and it’s free. I like QuickOffice Connect to open, edit, and create Microsoft Office documents, and also Pocket Informant for a great calendar and task manager app. Both are very full of features and look great. Oh and for the most part all my apps sync with the Dropbox account and email, keeping everything easy.

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